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16 January

We want to share with you our newest theme - Furniture Theme.

Product page:

Simple and elegant Furniture Theme. Responsive theme for the most demanding users. Highly functional theme dedicated for furniture store owners. Right-To-Left supported, fully localizable, brand new theme for nopCommerce 4.10. It's a perfect choice for online stores with furnitures and home accessories, independently from size. Theme is using Bootstrap 4 which offers exceptional shopping experience on every device.

The highest scores in online performance and accessibility tools are a cherry on a cake.  

Furniture Theme comes with a bunch of plugins:
- Marketing Automation,
- Quick Menu,
- Quick View,
- Quick Filter.

We want also share with you our newest widget! Google Rich Cards is ready to purchase. Use the Google Rich Cards plugin to add JSON-LD structured data snippet on your store. With the Google Rich Cards plugin you have a new opportunity to attract new customers. Rich cards use structured markup to display content in an even more engaging and visual format. 

Link to the plugin:

Let's check our newest work! New theme and new widget is ready to purchase on our nopCommerce marketplace. Check the perfect theme for stores with furnitures and home accessories and also check the Google Rich Cards plugin, the must have plugin for every store owner!
17 December

Google Customer Reviews Picture

What is Google Customer Reviews

Google Customer Reviews (GCR) is a free program that enables Google to collect user reviews on your behalf. Information collected in this way are used to generate Seller Ratings.

Seller ratings are nothing more than automatic extensions that allow users to check the reviews of individual sellers.

The Seller Ratings symbols are displayed next to AdWords ads.

Benefits of using Google Customer Reviews

The main reason why you should use Google Customer Reviews is that you show your clients the ratings of other people. Thanks to that, they gain trust. Research shows that social proof is an important thing in making purchases decisions.

- positive feedback and a large number of stars mean that consumer confidence increases, which means for you more potential customers and new purchases on your website,

- seller ratings can raise CTR for text ads by up to 10%,

- GCR affects CTR on Google Shopping.

How Google Customer Reviews works

1. Customers during checkout have to opt-in for a survey.

2. Then in the survey customers rate their purchases, for this purpose they can use a five-star scale. In addition, they can describe their shopping experience in a few sentences.

3. In order for the Seller Rating to appear on your products, you must receive at least 150 reviews over the last year.

4. Seller rating is the average rating shown in Google Search, Google Shopping ads and also on the Google Customer Reviews badge, which is shown with our widget.  

Google Customer Reviews (GCR) is a free program that enables Google to collect user reviews on your behalf. Information collected in this way are used to generate Seller Ratings. Let's look why you should install it in your store!
03 December

We are happy to announce that we've released new nopCommerce Theme. Simple Theme is a package of three, independent nopCommerce templates. Three differerent variants of Simple Theme - Orange Blue, Red Blue and Light Dark. 

Simple theme is dedicated to agencies that need a clean, efficient core for their clients. With multidomain option checked it's a perfect product for developers who want to create a functional online store based on nopCommerce for their customers.

Demo of the theme is available here:

Simple Theme for nopCommerce can be purchased here:

Simple Theme for nopCommerce is ready to purchase.
22 November

Google announced brand new site for web developers during the Chrome Dev Summit in San Francisco. It's a beta version so they encourage each developer to submit issues and feedback. website is a learning platform for web developers in terms of speeding up page loading, security and SEO.

Except tutorials, you can make an audit of any kind of page, for example you can make an audit for your online store. The same as in Lighthouse widget in Google Chrome. Audit include stores performance, accessibility, best practices and PWA criterias (Progressive Web Apps). Google Audit results results in audit

New portal for web developers - Google announced new site where you can test your online stores.
20 November

Black Friday promo

Black friday is coming! Up to 50% discounts in If you have plans to improve your store, it's the best time to do that!

eBay and Amazon integrations, automated email campaigns and customer notifications with Marketing Automation for nopCommerce. Notify your customers about promotions with our Push Notification plugin. And many more on our store!

Just use the BF2018 coupon code in the shopping cart.

Black friday is coming, up to 50% discounts is ready for you! BF2018 discount code, just use it in checkout!
16 November

Black friday article header

Every Holiday still brings us draining combination of travel, preparation, meetings. The coming Thanksgiving will give you this fatigue, travels, and overeating. But, after all, everyone is waiting for these moments, as it would give us a break, wonderful moments. And so it is, indeed.

However, there is a holiday during the year, during which we are never tired, or otherwise, never too tired to shopping, even it’s only the day after one the most important holiday in the year.

During Black friday, you forget that the turkey was just coming out of your throat a moment ago that you could not get up from the chair.

In e-commerce it’s easier. Your customers don’t have to leave their homes, stand in queues or fight for the products. They sit comfortably in the chair and click buy now, buy now, add to wishlist, compare. And revenues are growing. But nothing happens just right, you have to prepare for this important event on the e-commerce market.

What you should do before Black Friday and Cyber Monday?

First of all you need to start with your store. After all, it must be ready for sale. Imagine now the largest shopping center during the black friday. It literally bursting at the seams. Same thing happens with your online store. People are pounding through doors and windows to check your offer. Suddenly, the stores, which until now had little traffic, have to deal with the poor performance of the system. If a large number of products come to this, we have an explosive mixture. The customer will receive a 500 Timeout error during the purchase, and this is already like a pledge.

Improve your online store

What you can do? First, be sure of your software. If the base of 10,000 or 20,000 products is not a problem then you are safe. Host it on good server and for 100% black friday will not be a technical failure.

Check up your SEO settings

This is important during the entire business, not just during Black Friday. But if you don’t configure it before, it’s the best time to catch up.

Audit your meta tags. Check your each product page and fill the meta keywords, meta description and meta title. Be sure that mentioned keywords appear also in product descriptions. If you have a lot of images, be sure that you add to them alt tags.

Increase the store speed loading

In most cases, customers have only 24 hours to make attractive purchases. Do not make them wait! If some of pages in your store loads slowly, do everything to change it.

Below you fill find a list of tools which can help you with analysis:

Google TestMySite -

Google TestMySite

GTMetrix -

GTMetrix score

New Google tool -

If you have problem with image size, just use the Pingo compressor. It’s a free tool, which will perfectly compress your images.

Remember about minification in the Catalog settings of your nopCommerce. It will compress your css/javascript files. It’s crucial in online stores with a large number of scripts and stylings.

Test the customers journey

Users feedback is priceless. Sometimes it is not important whether the client will buy, but his opinion. If you are struggling with a lack of sales, suggest a deal. You give him the product for free, which he wanted to buy, but let him tell you what bothered him. As a store owner, you have limited knowledge about your clients' experiences. Something that is obvious to you is not for your customers anymore.

Check the most crucial places in your store:

Simplify the checkout

Try to feel like your user. If you do shopping, do you trust websites that are complicated? Of course not. Check if your cart is not complicated. Is the number of steps right for him. Maybe you ask for too much information?

Implement a one page checkout plugin to simplify the checkout process as much as possible.

Prepare a special offer for your customers

It’s obvious but remember about creating a offer. If you don’t create a special promo, you don’t exist in the industry and you will be overtaken by the competition. 

Calculate your profit margins, calculate possible discounts, check out what the competition is preparing. Prepare the sheet with new prices in advance.Only to be prepared during the black friday to give customers only the best offers.

Prepare banners and communication

During the black friday you need to change the graphics on your store. Neon banners connecting black friday with cyber monday are becoming popular. Before starting the black friday campaign, prepare all banners. Prepare the slider for the home page, prepare graphics for social media, prepare pop-ups.

If you do not have a tool that will help you display pop-ups for incoming users, use our simple Newsletter widget or more advanced Marketing Automation, in which you are able to create conditions for users

Prepare your customer service

During the Black Friday, you will have a lot of inquiries. You need to remember that you will have to actively attack clients who have only slightly touch you. It can be a mail, it can be a short "Hi" on the Messenger or live chat.

You have to think about how to prepare your store to handle so many messages. The mailbox is not enough, you have to prepare for it. You need to know which contact is most important, because he is already asking directly about things related to the purchase, which only looks around and has some general questions. To maximize sales, you must be ready to quickly distinguish these messages. You can do it with our Tickets System.

Be online! When time matters, the most important thing is to react quickly, and quick reactions are possible thanks to LiveChat or Messenger, which you can also get thanks to our plugin.

Summary? Maximize your incomes with nopCommerce and nop4you plugins

There is nothing more comfortable than automated store, which fully satisfy your customers and let them to purchase what they want without stress and problems. And here comes the nopCommerce!

On our nopCommerce plugins marketplace you will find the most important nopCommerce extensions and widgets which will help you with Black Friday promotions. If it's too much and you don't know how to handle and manage all of the tasks, just use the ToDo List plugin directly in your store. 

The most important tips for online store merchants to use before incoming Black Friday and Cyber Monday in 2018. Let's look at them and implement in your nopCommerce store.
07 November

We are happy to announce that we've released a new theme for nopCommerce. Wear theme is ready to purchase on our site.

Demo is available here:

Theme is available here:

Clothes and fashion theme for nopCommerce. Highly customizable, modern theme for your nopCommerce store. You can choose the color scheme for your store easily with the predefined widget.
07 September

To the end of the summer you are able to purchase our products with 20% discount! 

Just use the LASTSUM18 coupon code in the shopping cart.

Last minute promotion

To the end of the summer you are able to purchase our products with 20% discount!
27 July

Everyone was waiting impatiently for the official confirmation of implementing ASP.NET Core 2.1 in nopCommerce. Everyone was looking forward, but a little disappointed is the fact that other operating systems are still not supported. The change from the .NET Framework to .NET Core is only a technological and performance change. So, what's new in the newest version of nopCommerce? Below you will find the list of the most important and the most interesting changes in nopCommerce 4.10.

EU GDPR support in nopCommerce

First of all, we have possiblity to adapt the store to the EU GDPR requirements. We received signals from customers that existing GDPR plugins caused some problems in the store, the fact of adding this features out of the box is a good step for everyone. What do we get? In the administration panel you will see a new tab "GDPR Settings", in which we have the ability to manage marketing consents.

GDPR Settings in nopCommerce

As you can see, it's required to use this feature. You are able to enable or disable it. You will see also two checkbox related with logging consents. In the next section, you will see all consents added in your store. To add new consent, just press the "Add consent" button.

You will see following screen:

Adding consent

You can specify:

Message - It's a text of the consent, your customers will see it on public store.

Is required - If you check this box, you will see additional textarea with the text of the required message.

Display during registration - You can specify if this consent should be visible during registration process.

Display on "Customer info" page - You can specify if this consent should be visible on "Customer info" page.

Display order - You can change the position of consent with display order.

If you add few consents you will see them like in the example below:

List of consents

On the public store with default clean template, consent will appear as below:

Accept consent

As you may know, you need to give customers possibility to export or delete data in the store. It's possible now from My account section in GDPR Tools section or in the admin panel in customer edit page. 

GDPR Tools

GDPR in admin panel

All actions related with consents are visible in the GDPR requests (log) - Customer section in Admin panel. You can filter them by customer email or request type.

GDPR requests log

UI/UX Improvements in nopCommerce admin panel

First thing which you will see in the new admin panel is a "Reports" tab in side menu. It's new section where you will find all reports from nopCommerce.

Reports Tab

On the Catalog page you will see a new button "Bulk edit", it's moved Bulk Edit products from the sidebar menu.

catalog buttons

On the order details page, you will see also combined addressess tabs. Shipping and billing address field you will see in the single tab.

Billing and shipping addresses tab

Changes in the Maintenance tab in System section:


Custom vendor attributes

Vendor attributes

From the 4.10 version you are able to create a vendor attributes. It's possible from admin panel -> Configuration -> Settings -> Vendor settings section. You can create a few types of attributes. It can be:

- Dropdown list
- Radio buttons list
- Textbox and multiline text box
- Read-only checkboxes

Created attributes will be visible during the "Apply for vendor account" process.

Sample vendor attribute

Added support import picture of product by URL

And many more. Full release notes is available on the official nopCommerce site here:

Congrats to the whole nopCommerce Team, the newest version of nopCommerce - 4.10 is official released. Let's look at the most important changes in the newest version.
22 June

Perfect customer service

What is the perfect customer service? Each retailer is thinking about the answer. It’s not as simple as it looks.

We should think about the goals of customer service. It shouldn't be good at your eyes, but it should be assessed in the same way by your customers. Taking into consideration Invespcro researches we can define some certain facts.

You can be sure that your customers expect:

- Quick issue resolve - 82%,

- Issue resolution within single reaction - 56%.

Below you fill find a few ways of improving customer service in your store. 

Furthermore, 55% of customers will pay more for the service or product, if they will get a better support service. It shows how the support service is important for them. 

Simplify all processes in the store

You won’t find anything more frustrating than complicated checkout, buying or returning proccess. As Baymard studies proves, almost 40% of abandoned checkout reasons are related with complicated purchase or checkout process. It can be related with terms of checkout or unintuitive website. 

There are few tips which can help you simplify the online shopping experience:

- Easy, simple checkout,

- Clear navigation,

- Personalized experience,

- Clear payment process.

It's not a rocket science, but we still see stores with a multi-folded menu, unintuitive. Categories without assigned products. You will see also online store with 10 step checkout, requiring strange data. It's not ok, all these things show your store as not worth trusting. And as a result, it will be harder to establish a good relationship with the customer.

„Please” and „Thank you” across all channels

It’s very simple and it shoulnd’t be a tips. Some thing are obvious and that’s all. From a young age, each of us is taught that manners and politeness are a key essential for life. Unfortunately sometimes many store owners forget about this rules, it's not related only with purchasing process. You have contact with customer also in the process of returning or submitting complains. 

If customer make a return request in your store or request a refund, it's not obvious that he won't purchase anything in the future.

It’s better to be a quite more polite than necessary, but it will results in a better relationship with customers. 

Ticket system

Emails are emails, you get a hundreds per day. It’s impossible to handle this amount of messages efficiently without proper tools. Email support is still the most popular way to contact with helpdesk. Using Tickets system to manage email messages in your store gives you a huge advantage:

- Faster ticket resolution,

- Keeping the Customer in the Know,

- Multi-channel Customer Support.

Helpdesk is our main channel of support, so we know that it works. We are receving many e-mails per day, so it's perfect to assign them to different, defined departments. 

Live chat with consumers

Customers journey is changing, nowadays, if customer has a question, he will expect instant answer and help. He won’t call you or write an email, because it requires too much efforts from him. As the statistics show, 83% of customers, need assitance to complete an order. Live chat is a perfect way to provide instant support during checkout.

Statistics of Live Chat help

Average response time for support ticket is about 12 hours, compared to the chat, which according to statistics has 55 seconds of average response time, gives a huge difference. Over half of the respondents admitted that they will purchase again, due to implemented chat.

Facebook Messenger  Customer Chat Plugin from Jon Loomer on Vimeo.

Why I think „Contact us on Messenger” – Customer chat is the most effective live chat solution?

First of all, Messenger is the second the most popular mobile messaging app in the world. As statistics show, it’s over 1300 monthly users (in millions). Messenger is a great touchpoint between you and customer during the customer journey. Customer is browsing your store, but his friends told him to check Facebook, because they’ve sent something interesting. There is huge possibility that he won’t come back to your store, but…

Messenger is a great continuity of communication

.. your message is waiting for him in Messenger inbox, so when we finish conversation with friend, he will see your message and there is a huge chance that he will come back to your store. 

On, first customer contact with us on Messenger in 2 minutes after implementation. It shows how live chats are important for customers. 

Improve your customer service with nopCommerce plugins

For us, it was always importat to bring the most wanted plugins and integrations. Now, when the e-commerce industry is changing, the most important area of online store, nowadays, is customer service. How can you provide better support?

If you are using nopCommerce you are able to implement this tips in a few ways:

- Tickets System - - Customer service is the most important part of each online store. You have to receive message from customers, answer them and solve their problem. It can be confusing and chaotic. As a solution coming our Contact form plugin. Perfect customer support / ticket system. Efficient tracking. Multiple Departments.

- Marketing Automation - - Send emails which your customers want receive. Show them products which they want view. Help them with the buying process.

- Contact us on Messenger - Facebook Customer Chat - - Fully customizable Customer chat widget for nopCommerce. Contact us on Messenger, allow your customer to contact with you on Messenger without leaving your store. First Messenger integration with implemented popup, without redirection!

What is the perfect customer service? Each retailer is thinking about the answer. It’s not as simple as it looks.
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